Viv Vitals is a small, independently owned company based in Los Angeles, California. Founded by women with over 20 years of experience in the health, wellness, and beauty space, our mission has always been rooted in integrity, quality, and care. We may not have gone public with our story until now, but we’ve been quietly serving our loyal community for years — focused on results, not hype.

We believe that living a life full of energy, balance, and vitality starts with what you put in and on your body. That’s why we’re committed to offering products that are thoughtfully selected, carefully vetted, and always aligned with our core values: purity, potency, and transparency.

From superfood blends and supplements to natural skincare, bath essentials, and even wellness tools for your pets, every item in our store is chosen with purpose. We know our customers are discerning — and so are we. Our collection includes hard-to-find formulations, living-food products, and small-batch brands that prioritize sustainability and function over flashy marketing.

We partner with brands and formulators we personally know and trust — people who share our values and have a proven track record of producing effective, clean, and innovative products. We vet every company we carry, considering the background of the founders, the integrity of the manufacturing process, and the real-world results their products deliver. If it’s not something we’d use ourselves — or give to our family — it doesn’t make the cut.

We don’t do fillers. We don’t do synthetic fluff. And we certainly don’t do mass-produced gimmicks. Many of our products are made in small batches and use wildcrafted or organic ingredients when possible. Each formula we offer is designed to support your body’s natural intelligence — without disrupting it. To see exactly what’s inside, you’ll find a detailed Ingredients tab on each product page.